Fadela Hilali is a Senior Leadership Consultant, Confidence Coach, Author, and Skincare Entrepreneur. Her work lives at the intersection of self-worth, leadership, and gentle power.
For over a decade, she has helped individuals and teams step into their voice—whether in the boardroom, in front of a mirror, or in their most intimate moments of self-reflection. Drawing on her lived experience across continents and cultures—from Morocco to London, and now Rome—Fadela brings a grounded, global perspective to everything she creates.
She’s the author of a book on emotional eating, the founder of SOULFULL Skincare (a slow beauty brand rooted in ritual and self-connection), and the creator of SOULFULL Confidence, a 6-week journey to reclaim your voice and lead your life with intention.
Fadela believes that confidence isn’t about pushing harder. It’s about coming home to who you’ve always been.
Fadela’s approach is direct yet gentle, inspiring and empowering. The format really makes you take stock and take action, with foundational videos, worksheets and slides to refer to time and again. I’d recommend this to anyone who is serious about actively gaining confidence!
I found the Confidence Bootcamp so good that I recommended it to my sister! What I loved most about it was Fadela's warm and friendly personality which resonated through her written words and her videos. Thank you Fadela, you have helped me to feel more confident in starting my business!
