About

Fadela Hilali

About Fadela Hilali

Life Coach, Speaker and Amazon best-selling author

I’m Fadela — a life coach, speaker, and the author of the Amazon best-selling book
STUFFED: How to Feel So Good About Yourself You Won’t Have Room for Cake.

For over a decade, I’ve worked with clients who are thoughtful, capable, and often highly driven; people who want to do well in their lives and careers, but don’t want success to come at the cost of their wellbeing or sense of self.

My work sits at the intersection of self-worth, clarity, and performance. Because when we feel grounded and trusting in ourselves, we think more clearly, make better decisions, communicate more effectively, and perform at our best, without burning out or second-guessing every step.

Alongside my coaching practice, I also work as a senior leadership development consultant, partnering with multinational organizations across sectors including pharma, banking, and retail. Whether I’m working one-to-one or with leadership teams, the focus is the same: how people operate under pressure, how they relate to themselves, and how self-trust directly impacts confidence, effectiveness, and impact.

Clients often describe my work as grounding and clarifying. I’m known for listening closely, asking precise questions, and helping people cut through noise and self-doubt so they can move forward with intention. The work is practical, emotionally intelligent, and designed to support real change — not just insight.

At the heart of everything I do is a simple belief:
when people feel solid within themselves, they perform better, and live better.

My academic background includes a Master’s degree in Conflict and Development and International Relations, a Bachelor’s degree in Economics and Spanish, and professional training in coaching, NLP, Non-Violent Communication, hypnotherapy, and timeline therapy. These inform my work, but what defines it is how it feels to be in the space: focused, thoughtful, and human.

Tell me everything

Less official stuff

I was born and raised in Morocco, have lived in the US, Spain, and the UK, and am now based in Rome. Living between cultures has shaped how I see people, with nuance, curiosity, and perspective.

I’m passionate about movement and wellbeing. I love fitness, used to teach yoga on the side, and meditation is a non-negotiable part of my life. These practices ground me and inform the way I think about resilience, focus, and long-term performance.

I love dancing, especially salsa, and I’m always on the lookout for new classes to try with friends.

I’m a positive and resilient person, but I don’t believe in perfect lives or linear journeys. I’ve navigated my own experiences of adversity, which inform my work and deepen my capacity to hold space, without defining who I am.

I’m also the proud mother of a little girl, who continues to be my greatest teacher and a constant reminder of what truly matters.
Less official stuff

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